People Matter Fest 2024
On March 4, 2024, at Ives Estates Park, something Erace The Hate collaborate with one for our favorite radios, Keith “Papa Keith” Walcott.
What began as a 24-hour ceasefire evolved into a gathering of 10,000+ people! A family-friendly hip-hop festival. Youth, adults, artists, and community leaders, all choosing to show up for a good time and an even better cause.
People Matter Fest, led by Papa Keith and powered by PK4PM, turned intention into action with pure culture and community.
Music filled the space.
Energy stayed high.
Artists like Offset, Key Glock, Fredo Bang, and Ace Hood brought out the whole 305!
Papa Keith fostered a sense of unity.
A sense of safety.
A sense teamwork and collaboration that we could definitely use more often.
And as the crowd moved, so did we.
Through the performances, behind the stage, in the middle of the audience. Our team of ARTrepreneurs documented the full scope of what was happening. We captured the scale of a 10,000+ person festival and the meaning behind it.
People Matter Fest stands today as one of Florida’s largest free hip-hop festivals—but more importantly, as proof.
This is proof that when culture is aligned with purpose, people respond.
Proof that a hip hop audience, the millennials, the gen-z, the boomers, can gather in peace when given the space and reason to do so. Thanks Papa Keith!
Date:
April 13, 2026

